Video interviews aren’t just a trend anymore –  they’re a hiring standard. As of 2024, 69% of employers have video interviews embedded in their recruitment workflow (StandOut CV), and one-way video interviews have increased by 67% since 2020 (HireTruffle).

For candidates, this shift brings opportunity –  and competition. Nearly 50% of candidates prefer video interviews over in-person, but 25% find them more stressful (HireTruffle). Plus, tech issues can make or break your application: 70% of candidates have lost a job opportunity due to technical problems (StandOut CV).

The takeaway? You need to record a recruitment video that’s both technically flawless and memorable.

Below are 10 of the best recruitment video ideas for candidates –  all easy to create with Videolink so you can stand out for the right reasons.

If you’re a recruiter, check our Asynchronous Video Interviews for Recruiters guide to see how these videos are reviewed and scored on the other side.

1. “Tell Me About Yourself” Video

• Why it works: Recruiters get to see your communication style right away.
• How to copy: Share a short, confident intro covering who you are, your expertise, and what you’re looking for.
• Related guide: How to Record a Great Video Interview as a Candidate for framing, lighting, and delivery tips.

2. Skills Demonstration

• Why it works: Shows proof of ability instead of just claiming it.
• How to copy: Designers can screen record a quick portfolio walkthrough; developers can show code in action.
• Videolink tip: Use screen + camera mode to appear alongside your work.

3. “Why I’m Excited About This Role”

• Why it works: Demonstrates genuine interest and research.
• How to copy: Mention specific things you admire about the company or product.
• Related resource: Recruitment Video Script Templates That Actually Work.

4. Project Walkthrough

• Why it works: Shows depth of experience and problem-solving skills.
• How to copy: Explain the challenge, your approach, and the outcome.

5. Mock Pitch or Presentation

• Why it works: Perfect for sales, marketing, or client-facing roles.
• How to copy: Record as if you were presenting to a real customer.
• Related article: One-Way Video Interviews.

6. Problem-Solving Challenge

• Why it works: Shows how you think under pressure.
• How to copy: Record your reasoning as you solve a case study or task.

7. “Day in the Life” Story

• Why it works: Gives recruiters a feel for your work style.
• How to copy: Show short clips from your workspace, meetings, or projects.

8. Values & Culture Fit Video

• Why it works: Signals you align with the company’s mission.
• How to copy: Share 2–3 values that guide your work and how you apply them.

9. Creative “About Me” Montage

• Why it works: Especially memorable for creative roles.
• How to copy: Mix clips, text overlays, and music to tell your story.

10. Answering Common Interview Questions

• Why it works: Saves recruiters time and shows you’re ready.
• How to copy: Record answers to 3–5 common questions.
• Related guide: How to Share a Video Interview with a Recruiter.

How to Record Your Recruitment Video Like a Pro

Given that 70% of candidates have lost a job opportunity due to tech issues (StandOut CV), it’s crucial to get the basics right:

• Light it right: Face a window or use a desk lamp behind your camera.
• Frame it well: Head and shoulders centered, clean background.
• Sound clear: Use earphones with a mic if needed.
• Look at the camera: Eye contact builds trust.
• Re-record until perfect: There’s no penalty for multiple takes in Videolink.

📌 Start now with our Recruitment Video Script Templates or explore our Video Job Applications guide for more examples.

Conclusion

Video interviews are now a core part of the recruitment process for nearly 7 in 10 employers (StandOut CV). With competition increasing and one-way interviews growing 67% since 2020 (HireTruffle), having a polished, authentic video can be the difference between getting shortlisted or not.

Whether you’re applying proactively or responding to a Request a Video, these ideas will help you create something recruiters remember –  for the right reasons.

📌 Ready to stand out? Start your first recording with Videolink for Candidates today.