Why Video Belongs in Modern Hiring

Video has rapidly become a core component of contemporary hiring. Recent data shows that 60% of hiring managers already use video technology in recruitment as of 2025, and 69% planned to adopt it in their 2024 hiring processes. The momentum is unmistakable: the video interviewing market is growing at 17.2% annually and is projected to reach $892 million by 2030.¹ ²

This shift isn’t just technological – it’s practical. Video boosts engagement, reduces miscommunication, and makes the hiring process more efficient for both candidates and employers. It brings clarity and personality to workflows that were traditionally text-heavy and repetitive.

Companies now use video to:

• Showcase their culture in job ads
• Pre-screen candidates efficiently
• Reduce repetitive recruiter briefings
• Improve application clarity
• Evaluate skills asynchronously
• Expand access to global talent

Where Video Adds Value Across the Hiring Funnel

1. Job Ads and Career Pages

Video significantly amplifies visibility and conversion rates in job postings.

Job ads with embedded videos receive:

• 800% higher engagement
• 34% more applications
• 12% more views compared to text-only posts³

These gains make it easier for candidates to understand role expectations and self-qualify early–reducing irrelevant applications and improving applicant quality.

2. Pre-Screening and Applicant Filtering

Video dramatically optimizes the earliest stages of evaluation.

Async pre-screening and introductions allow candidates to consume information on their own time while giving teams faster signals of alignment.

Async video interviews can:³

• Save around 40 minutes per candidate
• Reduce time-to-hire by up to 70%
• Cut initial screening time by over 60%
• Reduce scheduling coordination by about 75%

One-way (asynchronous) formats further enable 24/7 global screening, opening doors to talent that may otherwise be unreachable in traditional time zones.

Candidates can also upload short introduction videos, helping recruiters quickly gauge communication skills, confidence, and cultural fit.

3. Video Introductions for Skill Screening

A short video response – explaining motivation, showcasing a project, or walking through a skill–gives hiring teams much richer insights than written answers.

It reduces the need for excessive early-round calls while adding a more human dimension to remote recruiting.

4. Take-Home Assignment Briefings

Video instructions help eliminate confusion around assignments.

Embedding a short explanation into the task description allows recruiters to:

• Clarify expectations
• Demonstrate examples
• Minimize misunderstandings
• Increase fairness and completion rates

This improves the candidate experience significantly, especially in technical or creative roles.

5. Interviews: Live or Async

Video enhances both synchronous and asynchronous interviews:

Live interviews:

• Create better rapport
• Allow for visual cues
• Enable screen sharing for technical assessments

Async interviews:

• Offer flexibility to candidates
• Provide structured, repeatable evaluation
• Remove scheduling friction
• Standardize the process across teams

These advantages explain why adoption continues to grow across industries.

How to Easily Add Video to Your Hiring Workflow

Recruiters don’t need specialized hardware or an advanced ATS to begin using video. Most workflows can incorporate video simply by embedding or linking:

• Videos embedded in job ads and career pages
• Video instructions inside application flows
• Candidate video uploads for introductions
• Video-based explanations of assignments
• Async interview responses
• Internal video feedback for hiring teams

A single video can replace hours of repeated explanations–freeing recruiters to focus on decision-making instead of administration.

Benefits Companies Report After Switching to Video-Enhanced Hiring

1. Higher-quality applicants

Better role clarity leads to fewer mismatches.

2. Faster hiring cycles

Screening time drops dramatically when async video is used early.

3. Improved candidate experience

Video feels more human and transparent.

4. Consistent communication

Every candidate receives the same expectations and briefings.

5. Reduced recruiter workload

Video replaces repeated calls and explanations.

How to Get Started (Simple Checklist)

Step 1: Record a short role introduction

Step 2: Embed the video into your job ad or careers page

Step 3: Add a pre-screening or instruction video

Step 4: Request a candidate video introduction

Step 5: Use async interviews for early evaluation

Step 6: Iterate based on feedback and analytics

Even one embedded video can elevate the entire candidate experience.

Sources

1. 1SecondHire – Video Interview Statistics: Data Every Recruiter Should Know in 2025

https://blog.1secondhire.com/video-interview-statistics-data-every-recruiter-should-know-in-2025/

2. LinkedIn post – Stats on using video in the hiring process (Ian Murray)

https://www.linkedin.com/posts/theianmurray_stats-on-using-video-in-the-hiring-process-activity-7318701515999719424-3LcC

3. AsyncInterview – How async video interviews reduce time to hire

https://asyncinterview.io/post/reduce-time-to-hire/